: Which is Better in 2026? | AgentStackPro
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CRM & Sales · 2026 Comparison

Keap vs Insightly

Which CRM & Sales tool is right for your business in 2026? We compared 13 features across pricing, integrations, ease of use, and more.

Keap

CRM & Sales

"Keap is a customer relationship management (CRM) tool designed to streamline your sales process and automate marketing campaigns, catering primarily to small businesses."

Visit Keap →

Insightly

CRM & Sales

"Insightly is a powerful CRM and project management tool that helps businesses manage customer data and project activities in one platform, ideal for growing businesses."

Visit Insightly →

🏆 Winner for Small Business

Insightly

Insightly is best for small businesses due to its superior pricing and lead management features.

Try Insightly Free →

✅ Keap is best for…

  • • Businesses looking for a solid CRM foundation
  • • Users preferring a user-friendly interface
  • • Companies needing mobile access

✅ Insightly is best for…

  • • Companies seeking affordable pricing
  • • Small businesses requiring extensive integration options
  • • Users needing advanced automation capabilities

🏆 Winner for Mid Market

Insightly

Insightly excels for mid-market companies, offering more robust features at scale.

Try Insightly Free →

✅ Keap is best for…

  • • Organizations needing a straightforward CRM solution
  • • Companies focusing on traditional sales processes
  • • Users valuing great mobile functionality

✅ Insightly is best for…

  • • Mid-market firms requiring advanced reporting
  • • Businesses that prioritize customer support options
  • • Companies focused on sophisticated workflow automation

🏆 Winner for Enterprise

Insightly

Keap is optimal for enterprise-level needs with its strong client management and customization options.

Try Insightly Free →

✅ Keap is best for…

  • • Enterprises needing extensive customization
  • • Companies focused on core CRM functionalities
  • • Businesses interested in efficient mobile tools

✅ Insightly is best for…

  • • Enterprises seeking high-level integrations
  • • Companies that require advanced sales tracking
  • • Organizations looking for detailed performance insights

Pricing Plans

Keap Plans

Keap Grow $79/mo
Keap Pro $149/mo

Insightly Plans

Insightly Plus $29/mo
Insightly Professional $49/mo
Insightly Enterprise $99/mo

Feature Comparison

Feature Score Summary

13 features compared across 12 categories

2 Keap wins
0 Ties equal
11 Insightly wins

CRM Capabilities

2 features
Contact Management Keap wins

Keap

Robust

Insightly

Excellent

Lead Scoring Insightly wins

Keap

Basic

Insightly

Advanced

Integrations

1 feature
Third-party Integrations Insightly wins

Keap

Over 30

Insightly

Over 50

Automation

1 feature
Workflow Automation Insightly wins

Keap

Moderate

Insightly

Strong

Reporting

1 feature
Customization of Reports Insightly wins

Keap

Customizable

Insightly

Highly Customizable

Pricing

1 feature
Starting Price Insightly wins

Keap

$79/month

Insightly

$29/month

User Experience

1 feature
User Interface Insightly wins

Keap

User-friendly

Insightly

Modern and Intuitive

Mobile App

1 feature
Mobile Application Keap wins

Keap

Available

Insightly

Responsive

Client Support

1 feature
Customer Support Channels Insightly wins

Keap

Email, Phone

Insightly

Email, Phone, Chat

Email Marketing

1 feature
Email Campaign Management Insightly wins

Keap

Limited Features

Insightly

Comprehensive Features

Customization

1 feature
Custom Fields Insightly wins

Keap

Available

Insightly

Highly Flexible

Sales Tools

1 feature
Sales Pipeline Management Insightly wins

Keap

Basic

Insightly

Advanced

Performance Tracking

1 feature
KPIs Dashboards Insightly wins

Keap

Basic

Insightly

Detailed

Frequently Asked Questions

Which is cheaper, Keap or Insightly?

Insightly is the cheaper option starting at $29/month, while Keap begins at $79/month.

Who is Keap best suited for?

Keap is highly recommended for businesses that specifically need: businesses looking for a solid crm foundation, users preferring a user-friendly interface, companies needing mobile access.

When should I choose Insightly instead?

Insightly is the better choice if your primary focus is: companies seeking affordable pricing, small businesses requiring extensive integration options, users needing advanced automation capabilities.

What is the final verdict on Keap vs Insightly?

Insightly is best for small businesses due to its superior pricing and lead management features.

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